According to a new report by China Greentech Initiative, a group of more than 80 leading technology companies, non-governmental organizations and policy advisers, China potentially could be a $500 billion to $1 trillion a year market for environmentally sustainable “green technologies.” This China Greentech Report 2009 outlines over 300 clean energy, construction, transport, water and other businesses that might realistically open in China.
The report does go into its own self-serving moments by trying to highlight “lack of competition” in the market as an obstacle to growth, when what it really translates to is “lack of FOREIGN competition”. Saying that, the problems for foreign firms in this market are definitely ones that must be addressed.
There are barriers involved, such as worries about the transfer of technologies and the prevention of piracy of intellectual property. I’ll also point out that the market in China may be large, but the number of local Chinese players is also huge, with many of the local companies able to field enormous resources, which will pose a problem for foreign companies trying to grab a share of this market, especially if they are not the dominant player in a technology coveted by the Chinese, like First Solar. Add to this the fact that any stimulus package in China will tend to benefit local companies, and the predicament of foreign companies trying to escape their own moribund local market becomes starkly clear.
Finally, the local economic and political conditions in China, as befitting markets in a rapidly expanding region, are very fluid and at times uncertain, so any small or medium-sized foreign company easing its way into the area would be well-advised to gain as much knowledge of a sector as possible, and then tiptoe lightly and test the waters first before committing to it in any force.
I think what foreign companies forget or fail to realize is that China is a socialist market economy, and that the actions of the government may at times result in some capital and resource inefficiencies, but they are always geared (at least on paper) towards the greater good of the nation (as opposed to the greater good of company X, with company X hopefully being a foreign company).