The dream of every green energy acolyte is that there will come a time when it is no stranger for homes to have solar panels than to have air conditioning units.
The chief executive of Standard Renewable Energy, thinks that in the next decade the U.S. could get well down the road to making that a reality.
Houston-based Standard Renewable got 75% of its $35 million in revenue this year from installing solar systems. Just 10 months ago it was buying solar panels for $4 per watt. Today, prices have plunged to $1.90 a watt.
It’s not for lack of demand. What’s brought prices down is a surge in worldwide manufacturing capacity. New plants have opened across China. Factories are even coming to the U.S.
As a result, insists Berger, solar power is starting to look affordable and even competitive with grid power. To the educated observer, this may sound implausible. But Berger says Standard has installed residential solar systems for as little as $4 per watt.
Berger’s bean counters have extrapolated that price for 31 metropolitan areas, factoring in average sunshine and cloud cover, applying the federal government’s 30% investment tax credit, and assuming that a homeowner can finance a system at the going mortgage rate of around 5%. Amortized over 20 years, the effective rate that a homeowner would pay for electricity in the New York metro area is 12.7 cents per kilowatt/hour. In Dallas it’s 11 cents/kwh, and in Las Vegas, just 9.3 cents.
The nationwide average residential electricity price is 12.05 cents, according to the Energy Information Administration.
Add in generous subsidies on municipal and state levels and in some green utopias like Austin, Texas, and Berkeley, Calif., and the cost goes even lower.
“In some locations,” says Berger, “solar could achieve grid parity next year.”

